Over the past 90+ years, CFI has grown and become a leader in Agricultural tire, wheel, and track solutions. Traditionally, over 60% of our annual sales are attributed to more than 750 unique implement dealerships. We needed a better way to communicate and create the tools these dealerships need to succeed.
Last year we started considering new ways to support and expand our dedication to our implement dealer customers. After some in-depth research, market analysis, and talking with some of our clients, we felt that rebranding this division of CFI will enable us to expand upon our services, accomplish growth objectives, and to foster and develop new client relationships. This new brand puts us in a position to be more competitive and offer our dealer partners more capabilities. This rebrand is an effort to double down on our commitment to supporting the implement dealers across North America.
INTRODUCING...
As part of our rebranding strategy, our company name for business directed to and with our implement dealers will change from CFI to AXON. This name change is part of our goal targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our dealerships move more iron.
AX·ON
/’ak,sän/
Noun:
The long part of the nerve that transmits information to different neurons and muscles.
We are the AXON that provides implement dealerships support and information, allowing them to move more iron.
We’re changing our name, website, social media, messaging, and focus to reflect better how we help dealerships move more iron. Our mission is a refined version of what we have always known best about ourselves: we deliver best-in-class tire, wheel, and track products and services to help keep agriculture moving.
CFI will continue to operate in a retail capacity within an 80-mile radius of Central Iowa.
The New Logo and Brand
AXON’s new logo and visual identity are inspired by our core principle and spirit of being a pioneer in leading our clients forward — not only helping them achieve their end business goals of moving more iron but also providing them a better experience. The new name and logo represent the bold approach we take to improve your business and our ability to simplify the complex tire and wheel landscape.
The New Website
Check out our new website AxonTire.com, consistent with the improved brand direction. This site will become the hub for updates, support, and program enhancements, ensuring the consistency and quality you’ve come to expect.
The New Message
AXON has four key pillars that differentiate us as the best tire and wheel option for dealers across North America.
KNOWLEDGE
Like you, AXON has a legacy spanning generations in supporting the agriculture industry. We support more than 750 dealers annually but, most importantly, help those dealers move more iron.
SERVICE
When you work with AXON, you will have a dedicated solutions consultant. We think Cory Pennington at Sydenstricker Implement said it best, “They’re never more than a text, email or phone call away. AXON helps us become more efficient.”
INVENTORY
There isn’t a more vast inventory in the country dedicated to helping dealers move more iron. Leverage our 230,000 square feet of inventory to solve any problem a grower may have.
SOLUTIONS
We will never push products, but we will always solve problems. Think of us as a trusted advisor helping to improve your bottom line.
HEAR FROM LEADERSHIP
Hear from some of our leadership as they explain the why and how behind the rebranding process.
Some Things Won’t Change.
We are still the same company and team (but much larger and more technically talented), dedicated to providing you the best possible services and solutions.
We’re incredibly proud of the work that we do at AXON and thankful for the employees, the partnerships, and the customers that have accompanied us in our growth. We owe this rebrand to all of you.
Our ultimate goal is that your customers are happy. When your customers are happy with our product or solution, they will likely become repeat customers or recommend it to others. As always, we appreciate your loyalty to AXON and will continue striving to deliver the best products and support to help facilitate your vital work of providing continuous support for today’s grower.
We're excited to meet you over at www.AxonTire.com
